nu jā, šo laikam tad būtu jāpārceļ uz joku sadaļu, bet ah, ku labs... Kaut ko līdzīgu laikam varētu izdomāt lielākie fotobrendu tirgotāji... arī, būtu interesanti paskatīties..
Par foto vairs nerubīju, bet šitais ir reāli labais!!!
REZ: ITALY MTV Adjudication of the Istituto dell'Autodisciplina Pubblicitaria:
Complaint: The spot shows complete disregard for the principles that should guide advertising, with respect to children and adolescents, as prescribed in article 11 CAP. Furthermore, it is offensive to the moral and civil sensibilities of citizens, in violation of article 10 CAP, and so creates discreditable publicity in a generalized manner, in violation of article 1 CAP:
a) a child could understand that to watch a pornographic film not only is completely normal, but indeed is something approved and encouraged by the presence of the parental figure;
b) sensitive adolescents could be negatively influenced by the sexual content as a result of the improper and distorted way it is introduced;
c) the video transmits to the viewer a very negative view of the relationships between parents and sons, built upon indifference and incommunicability.
Advertiser: MTV opposes that:
a) the spot is not an advertising message, but only a promo for the television network;
b) the spot is designed to emphasize the surreal and ironic character of MTV;
c) the fundamental meaning of the promo is an ironic one designed to provoke surprise in the viewer, with the irony being based around the classic device of the "role reversal".
Adjudication: On the one side, the spot presents as "normal" what is in reality an unsuitable behaviour (to watch a pornographic movie) that a public in part constituted by young people could emulate without fully understanding the danger posed to their sexual development; on the other side, it offers a representation of a particularly distracted and indifferent parental figure, which conveys to the viewer a very negative image of the relationships between parents and sons.
The jury considers the commercial in violation of article 10 and 11 of the CAP and rules its cessation.
Vai nav lieliska reklāma? Varbūt kāds vēlas izteikties? Pfilozofēt...?
Reklāma nevar būt lieliska a priori. Tā tiek radīta zemisku motīvu vadīta - nopelnīt, iesmērējot citiem visādus sūdus, ko viņiem nemaz nevajag. Nenoliedzami, darbošanās reklāmas biznesā nodrošina pārtikšanu ne vienam vien, bet vai ar to būtu jālepojas vairāk, kā ar prostitūciju?
